Brasserie Francaise
- Client
- Hey Jupiter
- Years Active
- 10
- Deliverables
- Brand development
- Graphic design
- Photography
- Pre-post production
- Social media
- Video
- Website
Challenge — Hey Jupiter is a beloved mainstay in Adelaide's East End, offering an unmistakably Parisian experience that blends charm, quality, and atmosphere. WO has worked alongside the restaurant owners to establish and maintain their online presence, and draw new customers during both the highs and lows of the hospitality industry.
WO's in-house photography capabilities allow agile production and delivery.
Strategy
WO’s long-standing relationship with Hey Jupiter enabled a deep understanding of the brand, leading to a visual and content strategy that supported both daily operations and long-term growth.
WO collaborated with the owners on menu and wine list design, as well as printed materials like business cards, coasters, and signage—all crafted to reflect the venue’s Parisian character.
To maintain a strong social presence, WO conducted monthly photoshoots capturing food, wine, and ambiance—tailored for an audience highly engaged on social media.
WO also produced a cinema ad that screened during the annual French Film Festival, connecting Hey Jupiter with lovers of French culture and East End dining.
Outcome
WO’s work elevated Hey Jupiter’s brand—refining its print materials and strengthening its digital presence. What began as a small café has grown into a full-service restaurant with an authentic Parisian fitout.
The cinema campaign expanded reach beyond core channels, attracting a broader, culturally aligned audience while deepening engagement with loyal patrons.
Hey Jupiter has been featured in national publications and was spotlighted in The New York Times’ “36 Hours in Adelaide.”
